Every listing becomes more content
The campaign media your vendors already fund is turned into office and agent content instead of disappearing after launch day.
FOR REAL ESTATE OFFICES
Every listing.Every agent. Every month.
The Macourt Content System turns the campaign media your office already pays for into a steady stream of office, listing and agent content. Quick to approve. Backed by vendor-facing proof.
THE OFFICE LAYER
Stop asking ten agents to remember to post.
Your office can be busy, successful and full of market activity while looking quiet online. The problem is rarely ideas. It is the production gap between a listing going live and useful content appearing everywhere it should.
We run that production layer. Photography stays vendor-paid per campaign. The monthly system makes sure the office keeps the value of every shoot and uses it repeatedly.
Approval fits between appointments
Content is prepared in your office voice and organised for quick review, so principals and marketers are approving instead of chasing production.
Vendors see what happened
Each listing can carry a clear vendor-facing content record, turning your marketing activity into proof your agents can use at the next appraisal.
Content keeps moving when the office is busy
A team, a repeatable workflow and an agreed delivery standard keep content moving when listings, opens and appraisals get busy.
THREE STARTING POINTS
Start with the office you actually run.
These are useful scope patterns, not off-the-shelf prices. Your final system is quoted after we understand real listing volume, participating agents, locations and the content your team will genuinely use.
Up to 8 listings a month
Office Core
One office, one steady output
- Every listing: social reel and tile set
- 8 ready-to-post content pieces
- 2 agent personal-brand reels
- Vendor report page per listing
- Approval calendar and brand profile
- 30-minute monthly strategy call
9 to 20 listings a month
Office Growth
More agents, more weekly output
- Every listing: reel, story set and tile set
- 16 ready-to-post content pieces
- 4 agent personal-brand reels
- Monthly half-day content shoot
- Quarterly office market-update video
- Priority shoot scheduling
21+ listings a month
Office Scale
Multiple offices or content streams
- Everything in Office Growth
- 24+ ready-to-post content pieces
- 8 agent personal-brand reels
- Two half-day content shoots
- Monthly auction-day coverage
- Quarterly principal profile refresh
Built around your office: participating-agent content, additional shoot days, multi-office rollout and higher-volume periods can all be included in the written scope. Nothing becomes an assumption or a hidden overage.
CLEAR BEFORE IT STARTS
One tailored proposal. No vague production promise.
Before work starts we agree the content rhythm, responsibilities, approval path, delivery standard and review points in one written proposal.
Does the monthly fee include listing photography?
No. Listing photography and campaign media stay billed per property, as they are today. The Content System is the office layer on top: recurring social content, agent-brand content, approval workflow and vendor-facing reporting.
How is our scope built?
We map your real listing volume, agent count, office locations, current campaign workflow and required output. You then receive one written proposal covering the recommended system and responsibilities.
What happens if our listing volume changes?
We review the production rhythm with you and adjust future scope deliberately. Overflow, extra shoot days and multi-office requirements are agreed before they become work, not buried as surprise charges.
Can agents add their own content?
Yes. Agent personal-brand content can sit inside the office system, with the shoot cadence and output shaped around the number of participating agents.
What happens before the first production month?
We set the brand profile, approval path, content priorities, delivery structure and recurring production dates so the system starts with clear ownership rather than a loose list of deliverables.
Can we keep our existing listing-media workflow?
Yes. The Content System can sit above the campaign media your office already commissions. We will identify what should stay, what should connect and what is creating unnecessary duplication.
SEE IT ON YOUR OWN LISTINGS
Bring two live addresses. We will show you the system around them.
Fifteen minutes is enough to see whether this removes work from your office or simply adds another tool. It should remove work.
Book the walkthrough